Brand Loyalty - Thesis Proposal Essay Example for Free

Brand Loyalty – Thesis Proposal Essay Loyalty (12) , interesting proposal (5) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns, consumers are trying to better manage their expenses due to uncertainty for the future. In such cases, their brand loyalty might be shaken. Especially for UK consumers, whose purchasing power is lower than the other nations, the situation in the beginning of 2010 seems to be much more difficult. Hence, the purpose of this research is to investigate the impact of the current recession on UK consumers’ brand loyalty. A quantitative method will be employed and the empirical data will be collected through questionnaire survey with a sample of fifty UK consumers from the area of Thessaloniki. The questionnaire survey will be distributed to different people regardless of age and demographic characteristics, backgrounds and attitudes. The results of the study will aim to show that not all consumers’ brand loyalty has been shaken the same by the recession but some types of consumers were more affected compared to others. Furthermore, the research will aim to indicate that brand loyalty varies over products so some product and service categories lost a big part of their market share. The findings might be interesting and useful to several companies that would like to be aware both of the profiles of the customers that are more likely to switch to cheaper brands and the products that will easily lose a part of their market share during a recession so that can formulate the appropriate marketing strategy. In the highlighted part right the name of the area where it will be easier for to distribute fifty surveys and get them back. What Influences brand loyalty towards cigarette brands in the UK market? Brand loyalty has been a one of the biggest issues in the world of marketing over the last years. The two topics of brand loyalty and cigarette smoking have rarely been linked. A possible reason for this is that researchers might feel that it is in some way unethical to provide managerial suggestions for tobacco producers. The aim of this study is to clarify that matter and get knowledge about which product-related, psychographic, health-related and demographic factors influence the brand loyalty among smokers and to what extent. By examining brand loyalty towards cigarette brands, those factors which in fact decrease brand loyalty can be identified. In the literature review, the necessary background will be referenced to answer the research questions. The research will be conducted on a quantitative basis. The main research method used will be questionnaire survey. It is the researcher’s belief that this study will provide new and interesting perspective on the topic of brand loyalty, as well as the researcher hopes that the results will be beneficial for social marketers in their fight against cigarette smoking. What effect does sponsorship have on brand loyalty: A case study of Vodafone customers An increasingly larger marketing budget is allocated to sponsoring in companies. This has triggered the attention of the academics to research what the exact effects of sponsorship on a sponsoring brand are. This study fills a gap in the sponsorship literature by focusing on both current customers and looking at sponsorship from both negative and positive perspective. It researches what the effects of sponsorship are on brand loyalty for current customers concerning a sponsored party. Prior literature on both sponsorship and brand loyalty is explored to establish a sound theoretical reference. The review will demonstrate that negative and positive incidences as the context has a negative and positive effect respectively on attitude change toward the sponsored party, which in turn influences change in brand loyalty. The established theoretical reference is tested by means on a questionnaire survey. The sample will consist of Vodafone customers, which are tested on the change in attitudes toward the sponsored team (McLaren-Mercedes Formula 1 team for Vodafone) and on the change in attitudes and behavior toward the sponsoring brand. Brand Loyalty – Thesis Proposal. (2017, Jan 22). We have essays on the following topics that may be of interest to you

Reflection Essay Example | Topics and Well Written Essays - 1000 words - 16

Reflection - Essay Example Many students feel that the meals they take for lunch are not tasty and as a result they prefer to skip the meals. According to Martin and Oakley (438), care programs that provide the learners with meals that have proper nutrition will succeed to make the learners ready for their studies. Learners should enjoy high nutritious meals before they get to school because this will help them to easily transition to meals offered in school. The physical environment of the school is ideal for learning. While in school, the students are to access the services of a well organised classroom, play ground and dining hall. When activities change, students change their physical setting, making them able to relate the activity they are doing with the environment. A student like Samuel for example is able to differentiate the different setting with the activities to be undertaken. The physical setting of the classroom makes students ready to learn. According to Cashin and Cooper, interaction between the teachers and the students improves the environment of learning compared to using online platforms to teach students on language. The positive interactions between the students and the mentor make the students motivated to learn. The mentors are also able to demonstrate their interest to participate in the learning process of the students and to provide the students with sufficient mentorship. From the experience of interacting with the students, the general performance of the students improve substantially when new innovative mentoring techniques are used in an alternating manner. Some of the effective techniques used include brainstorming sessions, note taking sessions and group activity sessions. While note taking enables the students to further master the language, other techniques like group activities make the students to motivate each other to learn more. Teacher’s participation

Italian Job Movie Review Example | Topics and Well Written Essays - 1000 words

Italian Job - Movie Review Example In the Italian Job, the actors consisted of renowned individuals including Mark Wahlberg, Donald Sutherland, Edward Norton, Jason Stratham, Seth Green and Charlize Theron and Mos Def. The Setting The setting of the movie suggests that the target audiences are the youth and adults. The graphics and action in the movie clearly provokes mind interpretation and, thus, is rather inappropriate for a much younger audience. In addition to the youth, the public can learn a few lessons from this movie about partnerships and friendships. Further, this movie gets set in a societal context that amplifies its relevance to its target audience. The movie won five awards and these include Taurus Award (2004), Casting Society of America (COLA) Award (2004), COLA (2003), Black Reel (2004) and ASCAP award (2004). In addition to these awards, the movie was nominated seven times to some of the famous awards including BET awards and Saturn awards. This movie bears similarity to the 1969 version, which feat ured the Italian mafia. However, this movie has a contemporary setting that surely fits the description of The Italian Job. The Plot The Italian Job starts with a well-planned theft engineered to take possession of gold bars of value amounting to $35 million from a heavily guarded safe in Venice, Italy. The team that undertakes this endeavor is under the leadership of Charlie(Mark Wahlberg). The crew was to share the spoils of their score when greed got the better of one of them, Steve (Edward Norton). Steve opts to kill all the other crewmembers and elope with the score. Convinced that others are all dead Steve takes the gold bars and moves to Los Angeles with the intent of selling them in the black market. As it emerges, Steve only killed John Bridger (Donald Sutherland), their mentor. A year later, Charlie puts the crew back together and enlists Stella Bridger (Charlize Theron), John’s daughter and a professional safecracker. The other crewmembers include computer genius L yle (Seth Green) wheelman Handsome Rob (Jason Stratham) and Left-Ear (Mos Def), the explosive expert. The crew intends to go after Steve. However, this attempt gets it drive from revenge rather than the monetary value of the catch. Every player of this crew has something to avenge, and the recruit, Stella gets her motivation from the fact that the mark is the same man who killed her father and this alleviate her reluctance to join the crew. The endeavor proves tough since the stage is in L.A. Further, the traitor, Steve proves to be a step ahead at almost every turn, and the cost of the revenge is not as cheap as the crew anticipated. In essence, the twists and turns that almost make the endeavor a wild goose chase serve to maintain the suspense of the setting and keeps everyone guessing on the next step. The stunts in this movie are breathtaking, and graphics in the setting facilitate their success. Evaluation The movie has numerous strengths. However, though the setting had the in tent of being flawless, a few points do not conform to the intent. Nonetheless, the movie comes out on top. It is evident that the movie has enough panache to keep it afloat as an enjoyable film. The charm that each character brings to the table serves well to ensure this film achieves the standard that this genre gets associated. Stratham. Green, Def and Sunderland bring about their well-known performances. The fact that the latter’s stunts come out on top even when the script gets predictable and